Chatbots came into existence decades ago, but the real revolution happened from the past few years when they have actually changed the big picture for the companies.
They are all the rage in the vast market from online biggies to small businesses as well. But even after the momentum it has been going through, there arises a question. A question whether your company actually need a chatbot to witness that skyrocketing growth?
The answer is a big YES!
Today, these automated conversational systems have become much powered with seamless sophistication and prompt response. Chatbots is one broad category ranging from Amazon Alexa to automated text chat (simple bots) on a company’s website helping customers instantly. The one that scales all the chatbots are — virtual agents. These are chatbots powered by Artificial Intelligence and can smoothly understand a variety of questions raised by customers. They are brilliant in having an idea of customers’ intent by combining the customers’ request with past/current info of the customer.
A customer service chatbot for your company
Virtual assistants have a huge potential to make a transitional impact in heavy service industries like telecom, travel, finance, and retail. With every minute, there are hundreds of customers landing to a website along with their set of queries, altogether overflowing on the website. Hence, a virtual assistant can seamlessly understand the intent and respond effectively.
Now the question is if virtual assistants are potent in the customer service sector, can they also do sales? Well, at this point, the burgeoning hype of conversational commerce has seen some of the big results and chatbot is more likely to perform better in this domain. The figures show — only 2% of Alexa owners have bought anything with their device. The picture can definitely see a transition in the time to come, but for now, chatbots are excellent when it comes to customer service.
Benefits of using a chatbot into your business
They have POTENTIAL
As simple as it may sound, the more concrete is the truth. Chatbots have the potential to let your company witness real growth. Even though they’ve been used for a long time now, the modern chatbots are filled with potential, that has not been utilized up to the mark. The consistent AI development will open new rooms for bots usage in business and potential lives.
Easy to build
Your organization can actually deploy a chatbot with no huge programming game. Also, it also depends on what your prospect is. But a simple chatbot can be designed using a Facebook messenger without any programming experience in hand.
Great for Branding and Imaging
A few years ago, for any online marketing, apps or infographic would come in primarily. Today, it has been taken over by chatbots. They actually represent the company by conversing with the customer, hence these automated conversational bots tend to help better with a prompt response at any hour of the day, unlike humans. In a nutshell, they embody a brand perfectly and elevates its image.
Offer straightforward and fast services
A well-optimized chatbot is mechanized to converse in a straightforward manner and will communicate about the essentials only, without overwhelming them.
Believe it or not, this has been the biggest advantage why your company needs a chatbot? They effortlessly take human tasks for general speaking, mundane or analytics tasks making the company’s mechanism fast-paced and of course less manpower oriented.
Your organization whether big or small need a chatbot depending upon the tasks. A simple, conversational chatbot can take place in predefined space and directions. While the virtual assistant that is powered by AI help users with more flexible responses. In the end, it is the decision making of the company that leads to the complex task of chatbot designing as required.